Program Overview

This course will introduce students to broad business concepts including different forms of businesses, how companies create value to generate revenue and profits, disruptive forces in business, the digital enterprise, basics of supply and demand, the definition of money, and the role of contemporary banking.

This course will provide hands-on training on how to efficiently use Microsoft Windows to run additional applications and manage files, folders, and other important resources. Completion of this training will result in knowledge and skills using Microsoft Office applications; Word, Excel, Outlook, and PowerPoint.

This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing favorable external business/client relationships, as well as effective internal communications. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.

This course will provide students with insight to the important challenges facing managers and employees in today’s business climate. Interesting case studies explore real companies and organizations in-depth and delve into some of today’s most effective, unique approaches in dealing with human rersource issues. This HR Management course weaves together solid human resource principles, timely research, and recent events. Students will learn the importance and the process involved in building management skills, knowing employment law, and developing employee skills.

This course will introduce students to the fundamentals of customer service. Customer service is an integral part of doing business today, and customer service providers must have adequate preparation to interact effectively with today’s customers. Students will learn elements of the customer service process, how to understand and analyze current trends and customer excellence.

This course will help students move from “job seeker” to “job finder.” Students will learn effective strategies and methods for finding, applying, interviewing, and getting the ideal job.

This course will introduce students to marketing concepts in the context of creating value and developing profitable customer relationships. Students will understand consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract, keep, and grow the number of targeted consumers. Students will experience marketing decisions by developing an original research proposal, devising a marketing strategy and evaluating the disruptions and their causes.

This course will introduce students to digital marketing principles. Digital marketing is an essential aspect of any business, as businesses are revolutionized due to internet technologies. Due to internet technologies, customers and businesses are always connected, customers are more informed, and businesses are collecting more and more information/data regarding customers. This course examines the various business models employed in e-marketing, and explores techniques and methodologies for conducting e-market research and developing competitive intelligence in an organization.

This course will introduce students to the fundamentals of the selling process, product strategy, customer strategy, relationship strategy, and ethics in selling. In sales-and-service focused economies, selling has become an integral part of the social environment and has coincided with another major revolution—the dramatic change in which people access information. The information age has transferred the power from sellers to customers. Todays customers can easily compare the offerings of different sellers through various online methods and choose those offerings that best suit their needs. Students will develop a sales strategy and will practice selling strategies through role-playing and in-class simulations. Students will also learn from real-world examples and the real selling video series and role-plays.